Thought PR is a new concept, but Thought is not new to PR.
Back in 2007 Thought PR founder, Paul Sadler started facilitating the PR for My Skip.com – an environmental project and ‘virtual skip’ to promote reuse and the recycling of unwanted stuff we all throw away.
My Skip’s PR objective was, they ‘required PR build up to a Launch of My Skip.com with endorsements from celebrities’.
Paul started work recruiting the assistance of BBC Radio 2’s, Janey Lee Grace who discussed My Skip live on The Steve Wright Show. Plus he spoke himself on BBC Radio London, LBC and Capital about the project. He also devised a clever way of recruiting many celebrities, including Sir David Attenborough, Jon Bon Jovi and Natalie Imbruglia, to place items on the virtual skip prior to the Launch.
As the official ‘Head of Media and Communications’ Paul then went on to arrange, interview and film, Dr Francis Corner – Head of the London College of Fashion, Conservationist – David Bellamy and even the Chinese Environmental Minister and many others as part of the PR drive up to their Launch at Bloomberg in London.
Ozwald Boateng – Odeon, Leicester Square – London Fashion Week
“Thanks Paul – You did a great job” – Ozwald Boateng
We worked with Ozwald to film, produce and promote his Fashion extravaganza during London Fashion Week, when over a 100 models walked from the Leicester Square Odeon to Ozwald’s store in Savile Row.